Love Can’t Wait: Buy Most Valentine’s Day Gifts Early

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SIOUX FALLS, SD (KELO) – KELOLAND stores are expecting strong sales with Valentine’s Day just one week away. The upbeat outlook comes even as many businesses across the country are still struggling with supply chain issues.

“It’s probably the last, but it’s for me,” Jessica Kirk said.

Jessica Kirk of Sioux Falls is on her last Valentine’s shopping spree, stocking up on greens ahead of the holidays.

“I just noticed the stores are a little emptier these days so better do it sooner rather than later, I’m a little late, but the plants are fine at the moment,” Kirk said. .

Kirk isn’t the only one shopping for his Valentine’s Day early. Lewis Drug customers started buying Valentine’s Day decor right after Christmas.

“Once they get the Christmas stuff out, they want something colorful,” said Christy Ellman, drug category manager at Lewis.

Valentine’s candies and wine are selling very well right now. The flowers have to wait until the weekend to make sure they are fresh for Valentine’s Day.

“We have a big fresh flower delivery on Friday, so everything will be fresh and ready to go,” Ellman said.

Lewis Drug says that because it’s a small, family-owned business, they have more flexibility in accessing supply vendors to ensure their shelves stay stocked through Valentine’s Day.

“I would say the most important thing is probably getting the flowers trucked here. But, we are not worried about it. We had it secured early, so we’re in good shape,” Ellman said.

Lewis says that Valentine’s Day falls on a Monday this year is even better for business, as customers are more likely to spend their money in the store rather than a restaurant.

With pandemic-related inflation a concern for shoppers, Lewis Drug says their Valentine’s Day prices should be similar to what they were a year ago because they ordered product early.

The National Retail Federation expects Americans to spend nearly $24 billion on Valentine’s Day.

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