A mug with the inscription “World’s Greatest Dad” is, it seems, far from the greatest gift in the world. While many grew up with the idea that dads are only interested in a few Father’s Day gifts, new research reveals that now is the time to stop adding to the sock haul and the whiskey cabinet and start giving the old man something he actually wants this year. – Something new.
A study conducted by Appleton Estate Jamaica Rum reveals that dads consider ties (29%), socks (28%), key rings (25%), novelty t-shirts (22%) and pants (21 %) as the five most popular. predictable gifts to open on Father’s Day.
One in five (19%) believe Father’s Day gifts are an afterthought, and a further 20% say they can predict exactly what they’ll receive each year. This led to 43% of dads revealing that they would be interested in exchanging their gift for something different.
Appleton Estate is giving dads a second chance at their Father’s Day gift, offering to swap one of the five most generic gifts above, for a bottle of premium aged Appleton Estate Jamaica rum. With whiskeys lining the shelves and novelty items filling the shops, it’s no wonder a third (37%) of dads say they are rarely surprised by their gifts, 44% admitted to feeling disappointed and more than half (54%) said they were. ready to receive something new.
At Appleton Estate’s Generic Gift Exchange, dads will be able to exchange the predictable Father’s Day gifts of a tie, socks, key ring, t-shirt, and a fancy pants in exchange for a bottle of Appleton Estate 8-Year-Old Reserve Jamaican Rum (RRP £30).
The first six dads looking to make the swap will be in an extra special swap, receiving a bottle of Appleton Estate 21-Year-Old Nassau Valley Casks (RRP £150).
The Appleton Estate Generic Gift Exchange will be open from 11:00 a.m. to 6:00 p.m. on the 20the and 21st June, at 68 Old Compton Street, Soho, W1D 4UN. Gift redemption will be available while supplies last.
Those unable to participate in the Appleton Estate Generic Gift Exchange can participate online via Instagram. Simply upload an image of your generic gift (tie, socks, keyring, t-shirt or fancy pants), with the hashtag #AppletonEstateGiftExchange and follow and tag @AppletonRumUK.