Mark: Awake NY x ASICS
Model: GEL-LYTE III
Release date: August 19, August 23
To buy: Awake NY’s online store, Foot Locker’s online store, and select physical locations
Editor’s notes: Hey, what’s your flavor? Because Awake NY has four new ones.
Awake NY said “long time, no see” to its partner ASICS, reconnecting with the Japanese shoe brand for a new sneaker collaboration.
Awake NY takes on ASICS’ GEL-LYTE III silhouette for the very first time, putting a “youthful spin on an iconic design,” according to Awake NY’s release announcement.
The ASICS GEL-LYTE III from Awake NY sees the ’90s model gain new stripes. Precisely, the famous Tiger Stripes brand from ASICS receives a new transparent look instead of its usual leather look.
The Awake NY logo joins the GEL-LYTLE III branding on the opposite side of the heels. Meanwhile, the ASICS imprint takes its usual position on the midsole.
The Awake NY x ASICS GEL-LYTE III also sees the silhouette’s traditional rib-knit, suede and leather upper doused in four rich color palettes – hues that instantly reminded me of the flavors of ice cream or gelato.
The Awake NY x ASICS GEL-LYTE III magenta and black sneakers could easily pass for a berry offering.
At the same time, the yellow/blue scheme looks like a swirl of mango and cotton candy, an unlikely but intriguing combo that I wouldn’t hesitate to try IRL.
Of course, I can’t leave out the black and silver color scheme — which restocks at Footlocker on August 23 — whose speckled panels ooze cookies and cream vibes.
Then again, maybe my sweet tooth is getting the better of me.
Of course, Awake NY’s latest ASICS aren’t as timid as their Cool Gray GEL Kayano 21 or as wild as the GEL-Preleus. But, its tasteful matching hues definitely make it another Awake NY banger.
And I’m not at all intrigued by the icy Awake NY x ASICS GEL-LYTE III colorways. All four iterations of the collaborative sneakers have come and gone in the same breath, selling out quickly on Awake NY’s site.
But do not worry. The Awake NY x ASICS GEL-LYTE III collaboration is currently available on resale platforms – some sizes are even below retail – patiently waiting to be picked up as someone’s flavor of choice.
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