Valentine’s Day is usually a time when sportswear brands will flaunt their trick by creating sneaker colourways that line up with lovers’ vacations. In 2022, Jordan Brand is launching into the action by creating a playful Air Jordan 1 Mid âValentine’s Dayâ colorway, and it has just emerged on the scene as official images.
The February 14 holiday is traditionally associated with brighter pastels and pink color mixes, and that’s exactly what comes on this pair of J. Soft shades of dusty pink alternate between the toe areas, the side panels and overlays closest to those areas, while the lower heel overlays and ankle flaps choose to go with a muted pink hue. High contrast strokes are seen through the ball and wing logos and Swooshes which are crafted in a shimmering hot pink while the tongue and necklaces are styled with a clean white mesh. If you look at the kicks from the angle of the back, you’ll find a set of three roses etched into the bottom of the heels in alternating tones, all of which are symbolic of the floral bouquets that are often offered at the annual celebration.
Expect these to drop via Nike and other retailers closer to February.
In other news, more photos of the Air Jordan 1 Zoom CMFT “Chicago / Black Toe” have appeared.